Amazon Prime members will soon have a new reason to shop at Whole Foods. The online giant says it’ll start giving Prime customers discounts at the grocer.

This comes after Amazon raised the price of Prime membership from $99 to $119 a year. The program started in Florida and Amazon says it’ll expand nationwide in the coming months.

Ananda Chakravarty, a senior analyst at Forrester Research, joined The Show to talk about the move.