Phoenix has a goal of diverting 40 percent of its waste by 2020. The city says as of the end of last year, its diversion rate was 30 percent.

An incubator run by ASU and Phoenix is looking to help companies that are aiming to get the city closer to that goal.

Alicia Marseille, director of the Resource Innovation and Solutions Network Incubator, joined The Show to talk about it.