The fashion industry used to be determined on a season-to-season basis by the well-known influential houses and companies. But that cycle has changed dramatically with increased technology and data available to consumers and producers alike.

Sector leader H&M had attempted to speed up its shipments even more to compete and found itself with $4 billion in inventory that didn’t make it to shelves on time.

With The Show to talk more about the present and future of the fashion industry was Elizabeth Segran, who covers fashion for Fast Company.