More and more Americans have “smart” devices in their homes — from speakers to thermostats to doorbells to any number of other appliances. And while they provide convenience to users, they’re also collecting data, which marketers are trying to figure out how to use.

The Show spoke more about this with Terry O’Reilly. He's spent more than 30 years in the advertising world and now hosts the CBC Show "Under the Influence," about marketing.

We started the conversation by asking O'Reilly how prevalent these products are.

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