Why Online Shopping Makes Us Feel Human During The Pandemic

By Steve Goldstein
Published: Thursday, April 23, 2020 - 1:37pm
Updated: Thursday, April 23, 2020 - 2:47pm

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Kelly Goldsmith
Vanderbilt University
Kelly Goldsmith

Spending in the COVID-19 era hasn’t just been focused on toilet paper, paper towels and other items in the paper goods family — even though it has seemed that way when you check a supermarket or a big box store’s shelves.

Working from home or simply being around the house on a more regular basis has put a lot of us in a spending mindset.

Sure, we need some of those items but many of them are impulse purchases or simply a way to find a bit of normalcy.

Kelly Goldsmith is an associate professor of marketing at Vanderbilt University. The Show spoke with her about whether or not this trend was unusual.

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