Washington Football Team Retires Mascot, Activists Wait For Rebrand
After decades of activists and now sponsors pressuring Washington’s NFL team to change its mascot, it announced it will retire the R-word.
Washington’s coach said he’d like the new mascot and logo design to honor Native Americans. But Navajo activist Amanda Blackhorse said that’s problematic.
“We have been working not only against the R-word but also cultural appropriation in general,” Blackhorse said. “When you use an ethnic group as the name of a franchise you’re putting that ethnic group up against ridicule.”
The now retired mascot, which had been used since the 1930s, is considered a racial slur. It refers to a time when bounty hunters identified indigenous people by the color of their skin and exchanged their scalps for payment.