It’s almost Thanksgiving, which means the holiday shopping season is about to begin in earnest — although in truth, it really already has, with commercials and sales not waiting for Black Friday.

But how will holiday shopping look during a pandemic and recession?

Sabrina Helm is an associate professor of Retailing and Consumer Sciences at the University of Arizona. The Show spoke with her for more on what she's expecting to see this year.

More Stories From KJZZ

• As Stores Close At Phoenix’s Paradise Valley Mall, Future Plans Grow
• How Retailers, Shoppers Are Preparing For Holiday Season