The Name Of This Arizona Beer Is Meant To Raise Suicide Awareness

By Mark Brodie, Lauren Gilger
Published: Wednesday, September 29, 2021 - 11:54am
Updated: Wednesday, September 29, 2021 - 2:26pm

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1-800-273-TALK at O.H.S.O Brewery
O.H.S.O Brewery
Brewers and friends celebrate a tapping of 1-800-273-TALK at O.H.S.O. brewery in Gilbert.

There’s a lot of beers out there with some unusual names, like Mr. Pineapple or Kilt Lifter. 

But Arizona-based O.H.S.O. Brewing Company might take the cake, or pint rather, for unique names. They have a beer called 1-800-273-8255 — or 800-273-TALK.

It’s the number for the National Suicide Prevention Lifeline. And the name has a special significance to O.H.S.O.’s owner Jon Lane.

Lane wanted to take action in some way, and he came up with the hotline beer. He wants to get the number out there and in people’s heads.

And the idea has caught on. More than 75 different breweries and bars have joined the effort, with many creating their own brew with the same name and label.

Lane is hopeful the campaign will continue to grow. One dollar from the sale of each of O.H.S.O.’s 800-273-TALK beers will be donated to suicide prevention organizations. There is no requirement for other breweries to donate, because that’s not the goal.

Lane said he plans to have his version of 800-273-TALK on draft a few times a year.

1-800-273-TALK beer
O.H.S.O Brewery
1-800-273-TALK, an India pale ale brewed to support the National Suicide Prevention Lifeline.

If you or someone you know may be considering suicide, contact the National Suicide Prevention Lifeline at 1-800-273-8255 (En Español: 1-888-628-9454; Deaf and Hard of Hearing: 1-800-799-4889) or the Crisis Text Line by texting 741741.   

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