Arizona State University

Victoria Jackson

The NCAA last month approved new rules aimed at cracking down on the role of so-called collectives, or groups of university boosters who pool their money in an effort to provide endorsement deals to student-athletes.

The new rules say these collectives should not be in contact with prospective students, their family members or representatives.

This comes amid the new landscape in college sports, where student-athletes are allowed to profit off of their name, image and likeness (NIL). And many have, including some who’ve signed six-figure deals. It’s all possible because of a unanimous U.S. Supreme Court ruling last year, which essentially said the NCAA could not restrict education-related benefits for student-athletes.

Victoria Jackson is a clinical assistant professor of history at Arizona State University, and a former collegiate and professional athlete.

The Show spoke with her to learn the potential impact of the new rules.

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