Many States Try Marketing Campaigns To Improve Their Image
Earlier this month, Arizona Gov. Doug Ducey announced the state would develop a new branding campaign to encourage tourism and economic development.
We asked KJZZ listeners to write to us with their suggestions for a new state slogan, and we put together a sampling of your best contributions for the state’s consideration.
Send your own branding ideas to the state: [email protected]
Arizona isn’t the first to attempt to polish its image with new branding. A lot of states use marketing to try and boost their image, including South Dakota.