Many States Try Marketing Campaigns To Improve Their Image

By Jimmy Jenkins
Published: Friday, August 28, 2015 - 4:29pm
Updated: Friday, August 28, 2015 - 4:31pm
Audio icon Download mp3 (6 MB)

Earlier this month, Arizona Gov. Doug Ducey announced the state would develop a new branding campaign to encourage tourism and economic development.

We asked KJZZ listeners to write to us with their suggestions for a new state slogan, and we put together a sampling of your best contributions for the state’s consideration.

Send your own branding ideas to the state: [email protected]merce.com.

Arizona isn’t the first to attempt to polish its image with new branding. A lot of states use marketing to try and boost their image, including South Dakota.

The Show

One Source, My Connection!