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A new poll from Phoenix-based Behavior Research indicates that if asked about same-sex marriage, Arizona voters would now approve it.

The poll found 55 percent of the 700 adult heads of household questioned in favor, 35 percent were opposed. 

Only those identifying themselves as conservative, Republican, or a non-Latino minority were clearly opposed. But Cathi Herrod, president of the Center for
Arizona Policy calls the results unreliable.

"Everywhere you turn there is a media article or a media story in favor of same-sex marriage and proclaiming our country is turning in favor or same sex marriage. The Supreme Court arguments in March featured numerous media articles about why same-sex people should be allowed to marry," Herrod said.

Pollster Jim Haynes said polls can be a strong indicator of how people are reacting to current events.

"Certainly people are influenced by things they hear by news events. I mean, look at the polls on gun control after the deal in Connecticut, those kinds of things do drive people one way or the other," Haynes said.

Ten percent of those surveyed said they weren't sure where they stood on same sex marriage.