(Photo by Stina Sieg - KJZZ News)

A number of polls show voters enthusiastically supporting the passage of Prop. 206 by double digits.

That, plus successful fundraising, has led leaders of the ‘pro’ campaign to dole out money to defeat some Republican lawmakers. It’s a unique strategy.

To learn just how uncommon it is for managers of a ballot-initiative campaign to put money into other races, we spoke with veteran campaign consultant Chuck Coughlin. He is president and CEO of Phoenix-based HighGround.