(Photo courtesy of Avnet)

Avnet corporate headquarters in Phoenix.

Global technology distributor Avnet announced Thursday it will use artificial intelligence to connect customers with the company.

Avnet representatives say the digital tool is a digital assistant to pair with clients, capable of learning a customer’s needs and offer solutions.

Company representatives say the “AskAvnet” artificial intelligence is a first for the company and the industry.

Avnet is one of the world’s largest distributors of electronic components with approximately $26 billion in sales last year.