Has social media divided us more than it has united us?

Many, especially in this harshly partisan political age we live in, would say yes.

And now there’s research, using a new tool called “Netnography," that seems to back that up.

Robert Kozinets is professor at the University of Southern California’s Annenberg School of Communication and Journalism and at USC’s Marshall School of Business.

Kozinets has extensively studied the great social media divide.