Arizona Attorney General Mark Brnovich spoke out for the first time about his investigation into a major search engine company's possible violation of the Consumer Protection Act.

The investigation launched shortly after the Associated Press and Princeton University reported that Google was tracking consumers after they thought they had opted out of location and tracking services.

Brnovich called that a violation of consumer privacy, even if the tech industry claims there are other ways to turn off cell phone tracking.

"I should not be a tech expert in order to figure out how not to have a third party know everything about my private life," he told Capitol Media Service, "including my emails, my conversations with my wife, my kids, what they're up to, how many hours I spend watching sports or checking scores on my phone or how long I spend at the mall on Sundays."

In a letter to investigators the tech firm's name was redacted. However, when asked if the company on the letter was Google, Brnovich only said, "You know I can't say anything other than 'you don't need a weatherman to know which way the wind blows.'"

His office will wait to file a class action lawsuit, pending the investigation.