For Mexican Avocados, It’s A Touchdown!
MEXICO CITY — The import of Mexican avocados had been endangered by recent trade tensions between the U.S. and Mexico. But the buttery fruit has a longtime American ally — the Super Bowl.
This year, the big game gave another big lift to avocados.
For many Americans, there’s no Super Bowl party without guacamole, and Avocados From Mexico, the brand used to commercialize the imports, knows it.
Every year, Avocados from Mexico advertises during the game, and a study from the market research firm YouGov said this year was a touchdown.
Compared to other advertised products, Avocados From Mexico showed the largest gains in consumer willingness to buy the product — jumping from 15 percent before the game to 27 percent after watching the ad.
According to data from importers and exporters of Mexican avocado, the United States is the largest importer of Mexican avocados, and eight out of 10 avocados sold in the U.S. are Mexican.