It’s Dry January, when lots of people decide to dry out after the excesses of the holidays. That means no alcohol for the month. It can have health benefits and helps a lot of folks to reassess their relationship with alcohol.

It seems it’s more popular than ever. Bloomberg reports nonalcoholic beverage sales are way up in the United States — in the year ending in August 2022, sales were up 20%  to $395 million.

A pair of Arizona business owners saw the trends and jumped into the market. Ila Byrne and Rudy Aldana are the co-founders of PARCH Spirits and Cocktails. The Tucson-based company is all about making craft cocktails without the booze.

The Show spoke with them both more about their business.

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