The Phoenix Suns have adopted a strategy called #thetimeline, trying to encourage fans to be patient as the team slowly moves to end a lengthy playoff drought.

But on Sunday, Head Coach Earl Watson’s timeline was snuffed out — after only 3 games this season, all losses by the Suns. And opening night featured the most lopsided loss in the organization’s history.

To help put this into context, I’m joined by longtime Valley sports talk host Brad Cesmat. He’s currently the CEO of Sports360AZ.com.