College athletes may soon be able to sign shoe deals and be paid for the use of their likeness.

The NCAA Board of Governors unanimously voted Tuesday to set a process in motion to allow student-athletes to earn income similar to how Olympic athletes are supported by endorsement deals.

The move comes as the states of Illinois and New York consider a proposed law similar to one signed by California’s governor last month. That law allows student-athletes to legally hire agents and sign endorsement deals while playing college sports.

To make sense of what this means, The Show spoke with Ken Shropshire, a professor and CEO of the Global Sport Institute at Arizona State University.

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